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Who's Who

VFHY currently works with three contractors for its marketing campaign.
Barber Martin Advertising

Barber Martin Agency, one of the most stable and well-respected advertising agencies in Virginia, has served as the VFHY’s creative and media strategy partner for several years. Founded in 1988, the agency was built almost exclusively with retail clients, which provides great experience, because in retail, results are everything.  Barber Martin’s track record of achieving results is part and parcel of its core competencies – strategic brand development, digital integration, print, television, radio, media planning and placement, out-of-home, new media and social media. 

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Market Decisions Health Care Research

Market Decisions Healthcare Research was founded in 1977 and has served clients in some 25 states.  They conduct large-scale telephone surveys, mail/paper surveys, online surveys and focus groups for health care providers and government.  MD/HRC has been active in tobacco cessation and prevention evaluation since 2001 and has conducted both telephone and in-school paper surveys on tobacco use prevalence and obesity for VFHY since 2009. 

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Channel Communications

Channel Communications was founded in Maryland in September 2003 and has primarily served clients in the mid-Atlantic region. Channel embraces superior design principles with a strong focus on return on investment. Channel has deep experience in branding, positioning and message development and is expert in creating integrated marketing campaigns in all forms of digital and traditional advertising.

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Rescue Social Change Group
(Rescue SCG)

A VFHY contractor since 2004, Rescue SCG is a social marketing agency focused exclusively on behavior change programs. Rescue SCG developed the Social Branding and Outcome Oriented Youth Engagement models utilized by VFHY and manages their implementation through the Y Street, Syke, and 2up2down programs. Rescue SCG also develops creative media for the ydouthink campaign and manages the campaign’s social media presence. 

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Virginia Broadcast Solutions

Virginia Broadcast Solutions (VBS) is a statewide media buying service affiliated with the Virginia Association of Broadcasters (VAB).  Since 2001, VBS has worked on the design, customization and implementation of regional and/or statewide advertising campaigns.  VBS is a DMBE certified small, Virginia business, specialized in creating effective and economical advertising campaigns for: state government agencies, educational institutions and associations throughout the Commonwealth of Virginia.  VBS has a long and successful history of producing behavior changing results through the power of: television, radio, cable, billboards, transit, cinema, magazine, arena and social / online media platforms.