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Research & Evaluation

Evaluation Reports

Ongoing evaluation takes place to help ensure that the marketing efforts remain relevant and will resonate with the youth of Virginia. Click to read the reports for yourself.

The Research

The original ydouthink advertising campaign was based on the most extensive youth marketing research ever conducted in Virginia. VFHY continues to have an endless desire to examine smoking-related attitudes among Virginia middle and high school students. This desire leads us to further understand the associations between identity and smoking for the individuals comprising the different peer crowds of youth existing in Virginia. Some of the studies that have shaped VFHY’s thinking on youth tobacco use and how to prevent it are below. Click to read for yourself.