Unfazed - VFHY
Unfazed

Unfazed is a health communications campaign about preventing youth marijuana and cannabis products use being currently implemented in Virginia. This campaign uses straight forward, relevant facts and an empathetic tone to empower teens to avoid using marijuana and cannabis products.

Prior to the launch of Unfazed, the Virginia Foundation for Healthy Youth (VFHY) completed the largest statewide research initiative ever in Virginia regarding cannabis use among teens 13-18 years old.

VFHY’s research revealed that 39% of Virginia youth have tried cannabis, including most of them using in the past year. Also, 71% of teens ages 15-17 perceive cannabis use one or twice a week as moderate to no risk to their health.

Brains of young people don’t fully develop until age 25 and regular use of these products during the early years of brain development can lead to changes in the brain.1 Research shows that youth who use cannabis regularly may be at higher risk for long term addiction2 and poor academic achievement.3

Unfazed

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  1. Albert Batalla , Sagnik Bhattacharyya, Murat Yucel, Paolo Fusar-Poli, Jose Alexandre Crippa, Santiago Nogue, Marta Torrens, et al. 2013. “Structural and Functional Imaging Studies in Chronic Cannabis Users: A Systematic Review of Adolescent and Adult Findings.” PLoS ONE. 8(2): e55821. (Reviewed in: National Academies of Sciences, Engineering and Medicine. 2017. The health effects of cannabis and cannabinoids: The current state of evidence and recommendations for research. Washington, DC: The National Academies Press. P. 271-275).
  2. Rioux, C., Castellanos-Ryan, N., Parent, S., Vitaro, F., Tremblay, R. E., & Séguin, J. R. (2018). Age of cannabis use onset and adult drug abuse symptoms: A prospective study of common risk factors and indirect effects. The Canadian Journal of Psychiatry, 63(7), 457-464.
  3. John Macleod, Rachel Oakles, Alex Copello, Ilana Crome, Matthias Egger, Mathew Hickman, Thomas Oppenkowski, et al. 2004. “Psychological and social sequelae of cannabis and other illicit drug use by young people: A systematic review of longitudinal, general population studies.” Lancet. 363(9421):1579-1588. (Reviewed in: National Academies of Sciences, Engineering and Medicine. 2017. The health effects of cannabis and cannabinoids: The current state of evidence and recommendations for research. Washington, DC: The National Academies Press. P. 271-275).